Jason McGowan turned a small Utah cookie shop into one of America’s most recognizable dessert brands. As the co-founder and CEO of Crumbl, his wealth has attracted growing attention, particularly after reports about the company’s billion-dollar value and his remarkable Utah mansion. However, Jason McGowan net worth is not officially disclosed, making careful estimates more useful than unsupported claims.
Quick bio
| Quick Bio | Details |
|---|---|
| Full Name | Jason McGowan |
| Profession | Entrepreneur and CEO |
| Known For | Co-founding Crumbl Cookies |
| Company | Crumbl |
| Co-Founder | Sawyer Hemsley |
| Founded Crumbl | 2017 |
| Age | Approximately 45–46 in 2026 |
| Birthplace | Alberta, Canada |
| Nationality | Canadian-born American |
| Net Worth | Estimated $500 million–$1 billion; not officially confirmed |
| Height | Not publicly confirmed |
| Marital Status | Married |
| Children | Seven |
Jason McGowan Net Worth
The exact Jason McGowan net worth has never been publicly confirmed. Some online reports have placed his fortune between $500 million and $1 billion, but these numbers should be treated as estimates rather than verified financial figures. What is known is that Forbes reported in 2025 that McGowan owned more than 50% of Crumbl.
His ownership is important because Crumbl has become an enormously valuable private business. Reports in 2025 suggested a possible transaction valuing the company at around $2 billion. A company valuation, however, should not be confused with McGowan’s personal cash wealth because ownership, liabilities, taxes, and private investments all affect individual net worth.
Who Is Jason McGowan?
Jason McGowan is a Canadian-born American entrepreneur and the co-founder and CEO of Crumbl. He established the company with Sawyer Hemsley in 2017 after the pair decided to create what they considered the perfect chocolate chip cookie. Their first bakery opened in Logan, Utah, and eventually developed into an international franchise brand.
Before entering the food business, McGowan had already spent years building technology products. His experience developing websites, apps, and digital businesses later helped Crumbl incorporate mobile ordering, loyalty programs, delivery systems, and data-driven decision-making into its operations.
Age and Early Life
Jason McGowan grew up in Alberta, Canada, in a modest household. His father worked as a social worker, while his mother worked at a bank. Forbes reported that McGowan was 44 years old in March 2025, meaning he is approximately 45 or 46 in 2026, depending on his birthday.
McGowan left formal education after the eighth grade. Rather than following a traditional academic route, he entered the workforce and later taught himself web development. After moving to Utah in 2003, he reportedly spent several months staying with friends while developing his technology skills.
Career Before Crumbl
McGowan built an impressive technology career before cookies became his main business. He founded several internet ventures and eventually created We’re Related, an app that reportedly connected around 120 million users with family relationships. He also helped develop Nintendo TVii and worked on other technology projects.
He later worked at Ancestry, serving as director of mobile product before leaving to build Crumbl. His technology background became a major advantage because McGowan viewed Crumbl as more than a bakery. He wanted technology to influence ordering, customer loyalty, delivery, operations, and franchise management.
How Crumbl Started
McGowan and Sawyer Hemsley founded Crumbl in 2017, even though neither had professional baking experience. They experimented with recipes, learned from bakers and online resources, and initially concentrated on producing one strong product—the milk chocolate chip cookie.
Their first location became profitable quickly. As customer demand increased, a second location followed, and franchising became the key to expansion. Crumbl later introduced its famous weekly rotating menu, giving customers new reasons to return and helping the brand build enormous attention on social media.
Crumbl’s Billion-Dollar Growth
Crumbl grew from one Utah shop into more than 1,000 franchise locations across the United States and Canada. Forbes reported that the chain had 1,071 locations in early 2025 and generated systemwide sales exceeding $1 billion. It also collected approximately $122 million in franchise royalty revenue in 2023.
By August 2026, Fortune reported nearly 1,100 locations, more than 29,000 employees, and annual revenue across the business exceeding $1 billion. This scale explains why estimates surrounding Jason McGowan net worth have risen significantly as Crumbl has expanded.
How He Makes Money
McGowan’s primary source of wealth is his ownership of Crumbl. Forbes reported that he owned more than half of the company in 2025, while Hemsley owned most of the remaining shares. McGowan originally invested about $68,000 of his personal savings to launch the business.
His wealth may also reflect income from earlier technology ventures, investments, and executive compensation. However, his Crumbl salary and detailed investment portfolio are private. Therefore, claims assigning exact annual earnings to McGowan should be treated carefully unless supported by company filings or direct disclosures.
Jason McGowan’s Mansion
McGowan’s wealth attracted additional attention in 2026 after reports about his newly completed Utah mansion. BroBible reported that the property covers roughly 26,573 square feet and may have cost $50 million or more to build. The residence sits near Y Mountain in Provo, Utah.
Reported features include 10 bedrooms, 10 full bathrooms, four half bathrooms, a bowling alley, amphitheater, soccer field, and indoor LED glass sports court. Studio McGee reportedly handled its interior design. While the house demonstrates extraordinary financial success, its construction cost alone cannot confirm McGowan’s total fortune.
Wife and Children
Jason McGowan is married and is the father of seven children. Utah Business notes that he enjoys spending time with his wife and children, playing competitive board games, golfing, and traveling. His family frequently appears in discussions about how he defines success outside business.
In 2026, McGowan told Fortune that family time remains central to his life. He described putting work aside while attending his children’s activities or enjoying family game nights, showing that his public lifestyle combines significant wealth with a strong emphasis on family.
Parents and Siblings
McGowan comes from a comparatively modest Canadian background. His father was a social worker, while his mother worked at a bank. He has spoken about growing up without the wealth associated with his current position, making his later business success especially notable.
Reliable public sources provide little information about his siblings. Sawyer Hemsley is not his brother. Forbes describes Hemsley as a cousin through McGowan’s wife, although Crumbl frequently describes the founders simply as cousins.
Height and Appearance
Jason McGowan’s height has not been reliably published by credible sources. Websites that list an exact measurement rarely provide primary documentation, so an accurate biography should mark his height as not publicly confirmed.
In public appearances, McGowan generally maintains a casual business style. He is often seen in simple shirts, jackets, or Crumbl-branded clothing rather than highly formal attire.
Lifestyle
Despite his substantial fortune, McGowan regularly discusses success in terms of family, faith, work, and personal relationships. He enjoys golf, travel, and board games, according to Utah Business.
Crumbl also closes its stores on Sundays. McGowan told Fortune that this reflects both religious reasons and a desire to give people time to reset and focus on life outside work.
Social Media
McGowan maintains an active professional presence online, particularly through LinkedIn and X. His posts generally focus on entrepreneurship, company milestones, leadership, technology, and Crumbl’s continuing expansion.
His social media activity also gives followers a closer look at his views on business development and company culture. Follower totals change frequently, so publishing exact numbers without checking them on the publication date can quickly make an article outdated.
Is Jason McGowan a Billionaire?
There is currently no authoritative confirmation that Jason McGowan is officially a billionaire. His majority ownership of a company discussed at a roughly $2 billion valuation certainly suggests substantial paper wealth, but valuation does not automatically translate into an equal personal fortune.
Until reliable financial disclosures become available, describing him as a wealthy multimillionaire entrepreneur is more defensible than presenting billionaire status as an established fact.
Fun Facts
McGowan had no professional baking experience when he founded Crumbl. He dropped out after eighth grade, taught himself technology skills, worked at Ancestry, and later moved into the food industry.
He and Hemsley opened Crumbl with only one perfected cookie. The company eventually became famous for rotating flavors, pink packaging, technology-driven operations, and aggressive social media marketing.
Final Thoughts
The story behind Jason McGowan net worth is closely connected to Crumbl’s remarkable expansion. Starting with about $68,000 of his savings, McGowan helped build a company that has generated more than $1 billion in systemwide annual sales and attracted valuations around the multi-billion-dollar level.
His precise personal fortune remains private, but his majority ownership in Crumbl, successful technology career, and reported $50-million-plus residence indicate significant wealth. More importantly, his journey from an eighth-grade dropout in Alberta to the CEO of an international dessert company remains one of the most interesting parts of his business story.
FAQs
Who is Jason McGowan?
Jason McGowan is an entrepreneur and the CEO of Crumbl. He co-founded the cookie company with Sawyer Hemsley in 2017. The brand became known for its rotating weekly menu, social media marketing, delivery service, and rapidly expanding franchise network.
What is Jason McGowan’s net worth?
Jason McGowan’s exact net worth has not been officially confirmed. Online estimates commonly place it between $500 million and $1 billion, largely because of his reported majority ownership in Crumbl and the company’s high private valuation.
How old is Jason McGowan?
Jason McGowan is approximately 45 to 46 years old in 2026. His exact birth date is not widely available in reliable public sources, so his precise age may vary depending on the date used for the estimate.
Is Jason McGowan married?
Yes, Jason McGowan is married and has seven children. He has spoken publicly about the importance of family time and balancing his responsibilities as a business leader with his personal life.
When did Jason McGowan found Crumbl?
Jason McGowan co-founded Crumbl in 2017 with Sawyer Hemsley. The company began with a single location in Logan, Utah, before expanding into a large franchise business with locations across the United States and Canada.
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